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👤 Write & Send Press Advisories and Press Releases

Asking other activists/social justice organizations/unions if they would share their media list.

those who cover related climate/environmental, politics, or community events from all sources (twitter, blogs, print media, TV, radio)

Collecting reporter’s contact information eg.

Contacting newsrooms and editorial desks (to find the right beat reporter, you can always ask “who would be most likely to cover this story?”).

Continuing to add to the list with new researched contacts, via:.

After sending out press releases, updating any bounces/returned mail with new contact information.

(TV, Daily Newspaper, Weekly, Blog, Monthly Magazine)Īdditional columns may include: Title, Address, Fax, Interest/Beat, Twitter, and Internal Contact (who in our group has the best relationship with them).

A press list can be as simple as below, and well maintained it can naturally grow over the course of a campaign: Name

The size of the press list isn’t the goal - but a quality press list, with press who will look forward to your call or press release. The ongoing development of a press list is a key ingredient. This is not an exhaustive list, but can be a helpful start so that “media” doesn’t all fall on one person.īefore a press release goes out, you need to know who it is going to. These roles could all be done by one person, or spread across numerous volunteers, though we suggest having one person designated to oversee delegation.

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